No B.S. Business Success in the New Economy by Dan Kennedy Summary
Essential principles to succeed in business.
Book Summaries
No B.S. Marketing to the Affluent by Dan Kennedy Summary
Most businesses target middle-class, middle-income customers. This is wrong.
Dan argues that the middle class was booming after WWII but it’s gone now. Now we should market to the affluent.
No B.S. Price Strategy by Dan Kennedy Summary
An essential pricing guide for entrepreneurs.
No B.S. Direct Marketing by Dan Kennedy Summary
This book teaches you the basics of direct marketing.
The Dao of Capital by Mark Spitznagel Summary
Key Takeaways
1. Be inconspicuous. Make it appear like you’re losing as you set yourself up
to win in the long run.
2. Economics in One Lesson by Henry Hazlitt is essential reading.
3. Take the long way rather than the false shortcut.
4. Sacrificing now to benefit later
Safe Haven by Mark Spitznagel Summary
This book shows you how to mitigate risk in investing.
Competing in the Age of AI by Marco Iansiti Summary
This book explains what AI is and how to use it strategically in your business.