2022
Friday Finds 23
I am one of the richest self-made men in Britain for two reasons. I own my company outright, and I began to make more baskets the minute the first had a few eggs in it. – Felix Dennis
No B.S. Business Success in the New Economy by Dan Kennedy Summary
Essential principles to succeed in business.
No B.S. Marketing to the Affluent by Dan Kennedy Summary
Most businesses target middle-class, middle-income customers. This is wrong.
Dan argues that the middle class was booming after WWII but it’s gone now. Now we should market to the affluent.
Elwood Research 14
Friday Finds 22
The essence of [Stoic] philosophy is that we should live so that our happiness depends as little as possible on external causes. – Epictetus
No B.S. Price Strategy by Dan Kennedy Summary
An essential pricing guide for entrepreneurs.